Salesforce has made a total change in my career

Paula Calles

Associate Technical Consultant | Salesforce

We talked with a former student of ISDI CRM, Paula Calles, about her trajectory and experience with Salesforce. Her story combines the community concept of the Salesforce ecosystem with the high personal development possibilities of the platform.

 Behind cold data there are always individuals and unique stories. Today we want to share the case of Paula Calles. She learnt about us through a very special programme and, although she had no previous knowledge about Salesforce, she’s currently a specialist consultant working in the companies’ headquarters in Madrid.

Paula’s story through Vetforce

Paula Calles Fernández, who is 25 years old, has an interesting story to tell everyone who plays a part in what we call Salesforce ecosystem. Paula finished her studies to become an industrial engineer and, during a stage where she was unemployed, she found out about a Salesforce Administrator training course. The most curious thing is that she had never heard of the platform before.

This training course was conducted in ISDI CRM, and it was a part of an international programme in which Salesforce was cooperating with Vetforce. This is a very special community, within the ecosystem, that is built for relatives, veterans and members of military and armed forces.

For Paula, “what Salesforce does is to integrate all communities in which we live and work”. In Spain, the Vetforce community is channelled through the ‘Patronato of Huérfanos’, a charity association attached to the Spanish Ministry of Defense.

A project and a community

The international programme between Vetforce and Salesforce, globally implemented, aims at promoting the incorporation of young people in less favored situations into the labor market. It is all framed inside the world of Salesforce, with the goal of training these young people in its technology, focusing also on improving students’ soft skills.

According to Paula’s own words, “one of the main pillars that Salesforce has is Ohana, which means family”. This Ohana concept, which means “family” in Hawaiian, is one of the essential structures where the Salesforce ecosystem is built. Thanks to the joint help and collaboration of ISDI, Vetforce and Salesforce, Paula was able to obtain that mentorship to become the specialist that she is today.

In fact, our protagonist today describes how the phases of incorporation into the ecosystem were. In the first place, children of the military, between 18 and 25 years old, were offered the possibility of attending a meeting at the Salesforce offices in Madrid. There the company informed them on how to obtain the appropriate training to become a part and join the ecosystem.

Paula got the opportunity to train through ISDI CRM, obtaining the Administrator certification. The Ohana experience extends to our business school, as another cog in the Salesforce ecosystem. “The experience at ISDI was really great, because of the colleagues, who were a small group, and also the possibility of asking questions, talking, and having a dialogue,” says Paula.

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Training at ISDI and future career 

The mere fact of getting trained in Salesforce has brought a change of course in Paula’s career, like many other professionals who have betted on its technology. She herself points to the revolution that this has brought about in her career: “a year ago I knew nothing about the Salesforce world and I am currently certified in Administrator and App Builder and I am also working as a Salesforce Consultant”.

From the classrooms of ISDI CRM, our former student managed to get a job in Bluewolf, a consultancy firm based on the technology of Salesforce. Then a new professional path related to the ecosystem was opened for her. However, that relationship was rooted even more, because Paulas Calles joined the Salesforce Iberia team a few months later, as an Associate Technical Consultant.

Paula fully represents that integration of values, belonging to a community and the search for personal development. And, finally, it should be noted that she values ISDI CRM as a school that she would recommend to her relatives: “You do not feel like you are in an academy but at home. I had a very good experience both with the teachers and with the institution in general”.

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