Ecosystem
Find out more about the Salesforce ecosystem through our articles, testimonals, interviews ...
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Employability
Digital Talent – Aligning training and market needs
Throughout 2021 and in early 2022, El Transformador has been a key feature of Capital Radio’s programme schedule as a radio space that explores the digital future of the business world. Salesforce has been busy asking the questions and providing answers to the great digital challenges and changes of our time.
28 February 2022
Employability
Digital transformation and B2B: ISDI CRM solutions for businesses
One of the hottest topics in recent months has been the impact of the accelerated digital transformation process on Business-to-Business (B2B). Companies want to anticipate B2B trends as they look ahead to 2022 and join the transition now in progress lest they fall behind.
18 November 2021
Employabilité
Team efficiency: the impact of Salesforce certification
Interested in building an efficient and effective team? Learn more about the impact of Salesforce training and certification on the performance and efficiency of your teams!
17 September 2021
Brand
ISDI is Green: la sostenibilidad como objetivo de transformación
¿Cómo puede una compañía completar la transformación que se espera de ella, dentro del terreno de la sostenibilidad? Es imprescindible agudizar la escucha, ampliar la visión del contexto y dar los pasos adecuados.
07 September 2021
Brand
ISDI is Green: la sostenibilidad como objetivo de transformación
¿Cómo puede una compañía completar la transformación que se espera de ella, dentro del terreno de la sostenibilidad? Es imprescindible agudizar la escucha, ampliar la visión del contexto y dar los pasos adecuados.
07 September 2021Brand
Going green: Net Zero Cloud is key to our transition | ISDI
All about Net Zero Cloud, the Salesforce cloud-based solution that helps businesses to deploy a successful sustainability plan.
07 September 2021Brand
K2 University and ISDI CRM announce partnership
K2 University and ISDI CRM announce partnership to close the Salesforce skills gap in Latin America.
07 July 2021
Brand
Salesforce and Accenture Help ISDI Reduce its Environmental Impact
The first customer in France to use Sustainability Cloud, the platform analyzes the greenhouse gas emissions of ISDI’s Paris training center and its visitors
14 June 2021
Employability
How to prepare for a Salesforce certification
If you are considering a professional improvement and want to know how to prepare a Salesforce certification, this article is for you. We give you a series of keys and useful tips to achieve your goal.
10 May 2021
Analysis | Marketing
Smart marketing, CRM and marketing automation to grow your business
The software tools that marketing automation provides us with are key to carrying out what is known as smart marketing. Increasing business and maximizing leads is easier with the application of a CRM system that is both powerful and ready to meet any need.
26 March 2021
Analysis | Marketing
The impact of Marketing Automation in my business
Marketing automation is the gateway to the joint work of marketing and sales, where lead conversion lies at the core. Technology, automation of processes and the ability to have it all on a single platform offers efficiency, cost savings and better results.
26 March 2021
Analysis | Brand
Training, technology and employability: ISDI CRM's educational project in 2021
Before the end of last December, we examined a phenomenon we call “the democratization of the modern learner”. To better understand ISDI CRM's role in the revolution of processes of personal development, digital training and professional training that will continue into this year and beyond, we wanted to talk to Serena Giannuzzi, COO at ISDI CRM Worldwide.
25 March 2021
Analysis
How to implement a CRM at a Company
Implementing a CRM system is a value-adding process that can bring great benefits to any business. The ultimate goal is to improve communication and interaction with real customers and leads, and to maximise their impact on the production process and business figures. To align marketing, customer management, customer acquisition and sales and to reach out to customers and potential customers, always with the right message at the right time.
15 March 2021
Marketing
Marketing Cloud, what to do after MKT101
I bet that once you finish a course like MKT101, more than one among you will ask yourself the following question: “So now what?”
22 February 2021
Analysis
The democratisation of the modern learner
Before all this talk about digital revolution, we already knew that technology was impacting our learning dynamics. The now widespread availability of all these new technologies has been changing our priorities and capacities, as well as how fast we work and what we focus on. They have also affected how we access information and the time we set aside for our ongoing training right before we enter the labour market or once we have found a job
22 January 2021
Brand
The new work environment requires security in the cloud
Storing data and working in environments located in the cloud is not an arbitrary trend, it has many benefits. But to enjoy these benefits, the cloud platform has to be secure and keep the integrity and privacy of our data safe.
18 January 2021
Marketing | News
Updates and best practices in Salesforce Marketing Cloud
If you, dear readers, are like me, you will surely do your best to keep up with the changes that are happening in Salesforce Marketing Cloud. And, as you will know, there are many… and pretty consecutive. We don’t have enough time to develop a true mastery in any new functionality when they’re already launching a new adjustment or a new update.
13 January 2021
Brand
Career opportunities for Salesforce developers
In this article I would like to share information that I hope you’ll find useful to get to know the Salesforce platform in depth and that will help you obtain the “Salesforce Certified Platform Developer I” certification. There are real job opportunities for Salesforce developers.
11 January 2021
Brand
Industries in which Salesforce is present
The Salesforce platforms, solutions and tools are varied, complex and customizable, so they can be useful for any kind of organization. Today we analyse in which industries and sectors Salesforce plays a relevant role.
29 December 2020
Brand | News
Post-COVID impact: a plan for 2021
When reviewing what 2020 has left us, we saw how in just a few months the world had experienced an advance in digitization equivalent to several years of normal development.
14 December 2020
Analysis
Expand your Marketing Cloud capabilities with Audience Studio
In multiple occasions, what we see inside organizations is that the business intelligence is located in silos and we must consider the integration of disciplines and technologies as the first step to obtain value.
26 November 2020
Analysis | News
The modernization and digitization of companies in times of a pandemic
We know that is sometimes hard to avoid the temptation of yearning for the past, especially in times of uncertainty like the one we have suffered from the irruption of the pandemic in our daily lives. 2020 will be a crossed out year in many calendars.
25 November 2020
Analysis
Let's talk about Einstein
It's no mystery that data is at the core of today's challenges – and opportunities – faced by organizations. Data is everywhere – generated at every step of the customer journey and all over the business lifecycle – and organizations are actively looking to utilize this data effectively.
23 November 2020
Analysis
Mulesoft, the software of integration between systems
In recent times the whole world has suffered, and it is still suffering the effects of the COVID-19 pandemic. We have heard, especially from the news media and social networks, about the need for companies or organizations to face what is known as digital transformation. But this concept is nothing but new, due to the irruption –among many others-, of mobile technology, cloud tech, social media, Big Data and analytics, the Internet of Things (IoT), etcetera.
15 October 2020
Analysis
From the On-Premise CRM to the cloud with Service Cloud
On-premise CRM solutions are software products that exists since the 1980s with the first client databases, which evolved in time as a solid technology for supporting business management processes of companies.
13 October 2020
Analysis
Salesforce and the Ecosystems of the Digital Supply Chains
Although there are many types of businesses and organizations, many of them are different from each other, and we can observe that traditionally their supply chains have been lineal. They were lacking in synchronism, with little digitalization, with delays in integrations, and without much visibility and collaboration between the processes and systems of the connected departments and / or companies.
09 September 2020
Analysis | Marketing
Standard administration and connectivity in Salesforce Marketing Cloud: The role of the Admin
In our ecosystem there is an essential component which is the Salesforce Administrator. However, the role this profile plays does not apply in the same way to Salesforce Marketing Cloud (SFMC), because it is a very different platform to the others of the environment.
29 July 2020
Marketing
A quick introduction to social studio
Whenever we talk about Salesforce we immediately think of platforms such as Sales Cloud, Marketing Cloud, Service Cloud, or Commerce Cloud. We probably relate it as well to solutions for CRM, analytics, integrations, and apps, or to communities as Trailblazer or Partners.
28 July 2020
Analysis | Marketing
Integrating Salesforce CMS with Salesforce Commerce Cloud B2C
Salesforce CMS joined the Salesforce ecosystem in November 2019, extending the service offering to customers while improving integration and cohesion with all other business management products.
24 July 2020
Marketing
Learn about Salesforce and improve your digital skills
After this call to create new “digital ninjas”, we are only looking forward for you to feel an urge to know more, learn more and understand where your next steps are in the Salesforce ecosystem, according to your expertise and interests.
16 July 2020
Marketing | Sales
What is a customer-centric experience?
Salesforce believes it is essential to put the customer at the centre of a business. That belief is not just part of its sales strategy; it permeates every aspect of a philosophy aimed at creating value not only for the company itself but also for its customers.
08 July 2020
Employability
How Salesforce can help boost your career
Salesforce can help you revitalise your career, no matter your current position or future outlook. From basic knowledge to specialist information, the Salesforce ecosystem is alive and constantly changing. So don’t miss out on this opportunity!
08 July 2020
Analysis
Salesforce and the resilient digital transformation
We are frequently facing or immersed in digital transformation projects or another kind of technological projects, where in addition to aligning them with strategic plans and platforms – chosen systems-, we also have to consider other exogenous factors, like the one we have recently lived (COVID-19). In cases like this, companies, employees and clients additionally demand that those transformational programmes must be resilient to any type of vulnerabilities or adversities, which should be better prepared and minimize its potential impact.
02 July 2020
Brand
Experts and students rate the digitalization of classes at ISDI CRM driven by COVID-19
It is necessary to have the right adaptation tools to properly face a disruptive situation. Today we will go on with our analysis of the digitization of our classrooms due to the COVID-19 crisis.
02 July 2020
Brand
Why is Salesforce the world’s number one CRM?
Salesforce is a company that enjoys international success. It has a powerful customer base and offers the market’s best valued CRM, along with a series of cloud-based applications for all kinds of industries and needs.
29 June 2020
Marketing
Journey Builder: the Salesforce tool for building personalised customer journeys
Automating your marketing brings you closer to your customers and helps you provide better, quicker and anticipated responses. Journey Builder offers you everything you need to achieve those goals in a simple and straightforward way.
23 June 2020
Brand
Making classes digital during COVID-19
Today, we are interviewing Daniel Álvarez Martínez about making classes digital and the way the strict measures surrounding the pandemic and the lockdown presented ISDI CRM with an unprecedented challenge.
22 June 2020
Marketing
Evergage: the real-time personalization and customer data platform
A few weeks ago, we hosted a webinar where we talked about Evergage, the real-time personalisation and customer data platform that has been recently acquired by Salesforce.
17 June 2020
Marketing
Learn about Salesforce and improve your digital skills
After this call to create new “digital ninjas”, we are only looking forward for you to feel an urge to know more, learn more and understand where your next steps are in the Salesforce ecosystem, according to your expertise and interests.
17 June 2020Sales
Sales Cloud: best sales platform to understand the customer and drive growth
Today we are reviewing the platform from Salesforce aimed at Sales departments, called Sales Cloud. This cloud-based platform shines, especially today, because of its competitiveness towards resuming activity working remotely, from home.
28 May 2020
Marketing
What is Salesforce Marketing Cloud?
We present one of the most requested Salesforce platforms, Marketing Cloud, aimed at marketing professionals who are eager to obtain the highest return from investment through understanding customers and offering them what they’re really interested in.
26 May 2020
Brand
Salesforce: cloud-based customer relationship management
Salesforce is one of the most innovative CRMs in the market. With these kind of online platforms, customer relationship management was never that easy to handle. Learn more about the highlights of Salesforce.
25 May 2020
Employability
Technology as the engine of work 4.0
The fast and constant evolution of technology has resulted in an extraordinary growth of the job market, which demands professionals trained in digital skills constantly evolving and with a high capacity of adaptation to new realities.
16 April 2020
Analysis
What is Tableau and how can it help your business
If you are reading this document it may be because you have heard about Tableau or you have seen visual analytics made with Tableau on Tableau Public. Maybe one of your colleagues has shown you the benefits of using Tableau, and its focus on these visual analytics, designed to obtain insights and gather business intelligence rapidly. All these factors are ever more important nowadays and both small family businesses and large corporations are increasingly demanding it.
13 April 2020
Brand
ISDI and Salesforce join efforts with ISDI CRM
The business school ISDI and the CRM platform Salesforce join forces for a training of professionals project: in Spain, ISDI CRM will be an essential core in the creation of new profiles, proficient in the highly demanded Salesforce technology.
06 April 2020
Brand
What is a CRM and why you need one?
Widely spread across the corporate world, CRM tools are essential today for the correct functioning of the relationship between companies and their clients. Putting these clients in the center of the business has to be the ultimate goal and the aim of every strategy, using the most potent CRM solutions.
26 March 2020
Top 5 most popular stories
- What is Salesforce Marketing Cloud? 26 May 2020
- A quick introduction to social studio 28 July 2020
- Why is Salesforce the world’s number one CRM? 29 June 2020
- What is Tableau and how can it help your business 13 April 2020
- How to implement a CRM at a Company 15 March 2021
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