Want to learn how to use the very latest and most effective technology in the world of B2B marketing? Pardot is a tool that lets you build strategic marketing processes in a simple and straightforward way. Upon completion of Essentials of Pardot Lightning App for Digital Marketers, you will be able to segment, interact and automate all your campaigns, while enabling your sales and marketing teams to work faster and better than ever throughout the entire customer journey.
Upon completion of this course, you will be able to:
This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It’s also perfect for those wishing to prepare for their Pardot Specialist certification—a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.
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