Essentials of Pardot Lightning App for Digital Marketers

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Want to learn how to use the very latest and most effective technology in the world of B2B marketing? Pardot is a tool that lets you build strategic marketing processes in a simple and straightforward way. Upon completion of Essentials of Pardot Lightning App for Digital Marketers, you will be able to segment, interact and automate all your campaigns, while enabling your sales and marketing teams to work faster and better than ever throughout the entire customer journey.

Course Highlights


Virtual or in-person


14 hours


Salesforce experts


Small class size

Salesforce Authorised Training Centre


Upon completion of this course, you will be able to:

  • Build strategic marketing workflows in Pardot, incorporating processes including lead generation, management, and qualification, as well as email and drip marketing
  • Effectively use Pardot reports to make data-driven decisions
  • Build on existing Pardot knowledge in preparation for the Pardot Specialist certification

Who is it for?

This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It’s also perfect for those wishing to prepare for their Pardot Specialist certification—a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.


  • None, but two to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform is recommended to get the most out of this course.

Content & Methodology

  • Fundamentals
  • Visitors
  • Conversions
  • Prospects
  • Administration
  • Users management
  • Marketing Activities
  • List creation
  • Page actions and fields customization
  • Campaigns
  • Campaign reports
  • Forms
  • Leads management
  • Automation rules
  • Dynamic lists
  • Completon actions
  • Segmentation rules
  • Scoring & Grading
  • Marketing tools
  • Email Marketing
  • Deliverability
  • Engagement Studio
  • Landing Pages
  • Social Marketing
  • Redirections customizations
  • Salesforce integration

Download the brochure of this course

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