Audience Studio

Hands on Data Management Platform

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Data lies at the heart of all operations nowadays, making it the best tool marketers can use to boost the impact of their campaigns. With the course on Salesforce Data Management Platform, you’ll be able to manage the data hosted at your Salesforce organisation on the path to achieving your ultimate goal: increasing the engagement of your ecosystem with your products and services. Find out how to get the most out of your data hosted in Salesforce.

Course Highlights


Virtual or in-person


9 hours


Salesforce certified instructors


Small class size


Upon completion of this course you will be able to:

  • Understand how Salesforce DMP can help companies to achieve their goals
  • Define the essential components of Salesforce DMP and their function
  • Understand how to collect and activate data, advanced segmentation
  • Demonstrate how to implement common use cases within DMP

Who is it for?

If you want to reach new customers or approach your existing ones in a more relevant and efficient way, build better shopping experiences and you are passionate about the data ecosystem and audiences, you need to know firsthand how a Data Management Platform can help growing your business.


  • Previous knowledge of any other data anaytics tool is recommended, but not mandatory

Content & Methodology

  • Background & general business context
  • What is a DMP
  • DMP, what for?
  • Methodologies in use
  • Use cases definition & activation
  • GDPR (basic concepts)
  • DMP & Data Lakes
  • DMP & CDP
  • DMP structure
  • Taxonomy in detail
  • Data attributes & Data points
  • Control Tag & MeDay Tag deployment + QA
  • Other deployments (Supertag, Context Terms, etc…)
  • Krux events
  • Krux ID & other addressable IDs
  • Consent collect process (business requirements + tag deployment)
  • Reports (insights, content engagement, reporting activación…)
  • Working with segments (defining, creating and using segments for various use cases)
  • Naming Convention
  • Upload & Export processes
  • Data Onboarding
  • Billing (reports & data sources)
  • Data Studio
  • Working with activation partners & Cookie Matching
  • Real Time API
  • General review of practical training

Download the brochure of this course

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