Data lies at the heart of all operations nowadays, making it the best tool marketers can use to boost the impact of their campaigns. With the course on Salesforce Data Management Platform, you’ll be able to manage the data hosted at your Salesforce organisation on the path to achieving your ultimate goal: increasing the engagement of your ecosystem with your products and services. Find out how to get the most out of your data hosted in Salesforce.
Course Highlights
22 / 02 / 2021
Virtual or in-person
9 hours
Salesforce certified instructors
Small class size
Outcomes
Upon completion of this course you will be able to:
- Understand how Salesforce DMP can help companies to achieve their goals
- Define the essential components of Salesforce DMP and their function
- Understand how to collect and activate data, advanced segmentation
- Demonstrate how to implement common use cases within DMP
Who is it for?
If you want to reach new customers or approach your existing ones in a more relevant and efficient way, build better shopping experiences and you are passionate about the data ecosystem and audiences, you need to know firsthand how a Data Management Platform can help growing your business.
Requirements
- Previous knowledge of any other data anaytics tool is recommended, but not mandatory
Content & Methodology
- What is a DMP
- Data collection
- Data activation
- Sources of value
- Segment types and creation
- Segment Analysis. Insights and Activation
- Grow segment population. Overlap and Lookalike
- Insights: Top Overlapping Segments, Data Providers, Funnels, Frequency Reports, Journey Insights, Segment Level Reach
- Content Engagement. Audience Analytics, Engagement, Loyalty, Social Activity, Search Keywords
- Activation. Marketer, Data studio, Reach opportunities
- Framework for use case definition
Download the brochure of this course
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