CCM101

B2C Commerce Merchant

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Get yourself initiated in Salesforce B2C Commerce: the most powerful ecommerce solution with the biggest outreach in the market. In this training course you will learn how to manage the platform through Commerce Cloud Business Manager, from catalog and content management, to the organization of products and promotions within your company. Take a step forward and stand out with your new skills.

Course Highlights

Location

Virtual or in-person

Schelude

20 hours

Teach

Taught in English

List

Salesforce certified instructors

Group

Small class size

Official
Course
Trailhead Academy Authorized Training Provider

Who is it for?

Ecommerce or Marketing professionals willing to learn how to manage Salesforce B2C Commerce platform. This training course does not include programming, administration or web design. It is based on the SFRA generic architecture of the platform.

Content & Methodology

  • Introductions
  • Housekeeping
  • B2C Commerce Overview
  • Catalog and Categories
  • Products
  • Pricing
  • Search Refinements
  • SEO Management
  • Improving Site Search Results
  • Sorting Rules
  • Qualifiers
  • Promotions
  • Campaigns
  • Refining Campaigns
  • Content Management
  • Einstein Recommendations
  • Analytics & reporting
  • A/B testing

Download the brochure of this course

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