Get yourself initiated in Salesforce B2C Commerce: the most powerful ecommerce solution with the biggest outreach in the market. In this training course you will learn how to manage the platform through Commerce Cloud Business Manager, from catalog and content management, to the organization of products and promotions within your company. Take a step forward and stand out with your new skills.
Course Highlights
Virtual or in-person
20 hours
Taught in English
Salesforce certified instructors
Small class size
Course
Who is it for?
Ecommerce or Marketing professionals willing to learn how to manage Salesforce B2C Commerce platform. This training course does not include programming, administration or web design. It is based on the SFRA generic architecture of the platform.
Content & Methodology
- Introductions
- Housekeeping
- B2C Commerce Overview
- Catalog and Categories
- Products
- Pricing
- Search Refinements
- SEO Management
- Improving Site Search Results
- Sorting Rules
- Qualifiers
- Promotions
- Campaigns
- Refining Campaigns
- Content Management
- Einstein Recommendations
- Analytics & reporting
- A/B testing
Download the brochure of this course
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