Why is Salesforce the world’s number one CRM?

Why is Salesforce the world’s number one CRM?

Salesforce is a company that enjoys international success. It has a powerful customer base and offers the market’s best valued CRM, along with a series of cloud-based applications for all kinds of industries and needs.

In October 2019, prestigious consultancy firm IDC launched a report explaining and championing the impact of the so-called “Salesforce economy”. Between 2019 and 2024, 4.2 million jobs will be created worldwide related to the Salesforce technology, representing a $1.2 billion rise in company revenues.

Today, we want to talk about why Salesforce is the world’s most important CRM. Wherever you look, you will find positive reviews of Salesforce from experts and the media. One example of that is Forbes, which has described Salesforce as one of the world’s most innovative companies on several occasions between 2010 and 2020.

Salesforce: global CRM leader

More than 150,000 companies worldwide use Salesforce tools in different departments and business areas and Salesforce’s provides the data to back up the multinational’s leadership position. With the message that “, the website highlights Salesforce’s strengths in international deployment as:

  • A leader in Sales apps: the latest technologies from Sales Cloud, from cloud-based tools to virtual reality, put sales teams in the spotlight so they can improve their revenues.
  • A leader in Service apps: with the Salesforce Service Cloud platform that helps make service flexible and scalable, all organisations can provide satisfactory customer service coupled with an impressive customer experience.
  • A leader in Marketing apps: Marketing Cloud is aimed at creating an omni-channel and personalised customer experience.

And that is not all, with more tools available from Salesforce, including Community Cloud (for creating and managing communities); Analytics Cloud (a Big Data tool for collecting customer data); and Apps Cloud (app design in a single ecosystem).

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‘The best CRM’ awards

Salesforce’s success is also endorsed by titles and awards from media and industry groups. They include a range of awards for the Best CRM (in both the large and the small and medium-sized businesses categories) from CRM Magazine, ZDNet and Destination CRM. Consultancy firm Gartner has also named Salesforce as a Customer Engagement Center Leader.

Customer reviews include a comment by Nick Clayton, Senior Director of Global Sales at Harvard Business Publishing, who said the organisation chose Salesforce because “it was very flexible and easy to customize.” Meanwhile, Dan Page, VP Sales Automation at ADP said “Salesforce helps us connect more closely with our 600,000+ customers.”

The world’s most important companies work with Salesforce

According to figures from 2018, Salesforce offers services to 99 of the 100 companies on the Fortune 100 list, while globally, as mentioned, 150,000 companies use Salesforce’s CRM platform to improve their business.

Salesforce customers includes all kinds of companies from all kinds of industries, with names such as German telecom giant T-Mobile, US logistics company Western Union and internationally renowned sports brand Adidas standing out.

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Six arguments reflect Salesforce’s success:

  • Salesforce’s success is measured by its customers’ success: “grow with the partner who puts your success above all else.”
  • Transfer your business to the Cloud: a secure setting and infrastructure so you won’t have to shell out on hardware.
  • Cutting-edge technology: building a successful business requires the best technology. Salesforce offers three annual reviews with new features that include analytics, IoT and artificial intelligence.
  • Enjoy a 360º view of the customer: by connecting systems and databases and bringing together all the data received from customers, Salesforce enables businesses to find a large amount of information in a single place.
  • Solve problems with integrated apps: With AppExchange, Salesforce provides more than 3,000 integrated apps for direct use.
  • Run your business from your mobile: Salesforce’s mobile app lets you manage all your activities – from meetings to reports – from your smartphone.

ISDI CRM: a partnership between ISDI and Salesforce

A November 2019 article in Spanish: “We have already provided training to 1,200 people and will end the year with at least 1,500 trained professionals,” explains Jorge Villabona, director of ISDI CRM, which aims to train professionals in Spain, France and Mexico (while working on growth in Europe and Latin America).

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