Essentials for Marketing Cloud Email Marketers

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Want to get to grips with one of most powerful digital marketing tools available on the market? Welcome to Essentials for Marketing Cloud Email Marketers! This course will give you the basics of e-mail management and automation, data management and analysis of your cloud marketing campaigns, along with the most advanced segmentation strategies to offer your customers the ultimate personalised experience. Unlock the platform’s full potential with this hands-on training and get officially certified as a Salesforce Marketing Cloud Email Specialist.

Course highlights


15 / 10 / 2020


Virtual or in-person


40 hours


Taught in Spanish. Materials in English


Salesforce certified instructors


Small class size

Trailhead Academy Authorized Training Provider


Upon completion of the Essentials For Marketing Cloud Email Marketers: EEB101, you will be able to:

  • Log in to the Marketing Cloud
  • Create an email using our newest application, Content Builder
  • Describe the various ways to store data in the Marketing Cloud
  • Utilize the various import methods to import data to lists and data extensions
  • Describe and use the various testing/sending options within the Marketing Cloud
  • Analyze the results of a send using email tracking and Reports
  • Create filtered or random segments using Drag-and-Drop Segmentation
  • Create filtered segments based on behavioral data (Measures)
  • Utilize a query activity to create segment data
  • Create and execute an automation to import data and refresh data
  • Build and automate a welcome series for new subscribers using Playbooks
  • Describe when to use a triggered email send for transactional messages
  • Automate an email drip campaign via Automation Studio
  • Build and automate a welcome series using Journey Builder

Who is it for?

This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge of the Marketing Cloud is needed.


  • No prior knowledge of Marketing Cloud is needed.
  • Complete this Trailmix before starting the training: Essentials for Marketing Cloud Email Marketers Prework

Content & Methodology

  • Data Overview Lists
  • Data Extensions and Non
  • Contact Builder Overview
  • Content Builder Overview
  • Uploading Assets into Content Builder
  • Content Blocks
  • Templates
  • Email
  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals
  • Send Flow
  • User-Initiated Email
  • A/B Testing
  • Bounce Mail Management
  • Global, Master, and List-Level Unsubscribes
  • Tracking Data
  • Standard Reports
  • Automating Reports
  • Drag-and-Drop Segmentation - How to Create Random and Filtered
  • Segments (How to Create Segments Using Measures, Refreshing Data)
  • Query Activity Audience Builder Overview
  • Data Activities (Data Extract, Import, File Transfer)
  • Refresh Activities (Filter Activity, Query Activity)
  • Email Automation

Download the brochure of this course

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